Tired of a Million Sources of Data?

SaaS (software as a service) companies, specializing in customer relationship management are not a new phenomenon. Believe it or not, they’ve been around making lives easier since as early as the 90s! Yes, that’s right, and in 1999, Salesforce made its debut as the very first SaaS program and has spent the last 22 years serving large and small businesses alike. Certainly, a lot has changed since those days, and naturally, Salesforce has grown and improved to suit your industry’s ever-changing needs. However, one key aspect will forever endure: for your team to use Salesforce, they need to trust the information in it.

Well, How Do I Get My Users to Trust Salesforce?

As Simon Sinek says, “Start with why”. In our case, “Why don’t users trust Salesforce in the first place?”

Through our 11 years of Salesforce consulting experience, we’ve found one main culprit to this: data hygiene! If the data isn’t correct at least 90% of the time in Salesforce, then your users are going to start blaming platform hopping, duplicate data entry and more for why Salesforce isn’t the actual single source of truth and even worse… why they don’t find Salesforce useful!

To solve these common trust issues, power users (like yourself) need to take matters into their own hands. This means mastering data hygiene best practices. According to Synthio, the top two best practices when managing your data hygiene is 1. developing a plan and 2. creating a single customer point of view.

Simple, right?

But.. (there’s always a but!)

Did you know that the average 140-person company uses 90 different software applications? And that over a 2 year period, 40% of those apps are going to change (MarTech News)? That’s going to require an enormous and extremely agile plan to create and manage!

You’re going to need a flexible, low-cost, iterative way to plan out, manage, and connect all your systems to Salesforce, creating that single customer view.

The solution? Integrations!

Benefits of Salesforce Integration

If there were a way to make all your platforms run as smoothly and accurately as possible, why would you not utilize it to its fullest potential? That’s just what integrating your platforms does for Salesforce. Like Frodo’s grand quest, it’s one software to rule them all.

The fellowship of the ring doesn’t cast much weight here, however, according to Intelligent CIO, integrating your platforms with Salesforce and creating a SCV enables businesses to understand their assets better, manage them efficiently and leverage them effectively for driving growth and profitability. So, by addressing data hygiene issues, you can create a single source of truth for my company, increase Salesforce usage and trust, and contribute to growth and profitability for my company. What are you waiting for?! Hopefully not another Lord of the Rings movie.

Integrating with Salesforce: A Buyer’s Guide

Like the Salesforce we know and love, they know the above, and they’ve helped build solutions to eliminate data hygiene issues and increase our user’s trust in the platform. For quick reference, we’ve gathered information on a few platforms so you can make the best integration decision possible.

Mulesoft Composer: Starts at $27,000 annually, great for enterprise clients. Off Salesforce platform.

Custom Development: Extremely customized solution, but usually not scalable and requires paid maintenance. Long implementation timeframe.

Workato: Starts at $10,000 annually, competes with Mulesoft Composer. Off Salesforce platform.

Declarative Webhooks: Starts at $300 annually + usage-based monthly fees. Competes with custom development for customizability, but low maintenance that can be done by existing resources. On Salesforce platform for convenient use and management.

Zapier: Low cost, but not customizable. Cannot build complex business processes within, which makes it difficult to scale. Off Salesforce platform.

All in all, to leverage your investment in Salesforce and eliminate data hygiene issues, you need to make Salesforce your single source of truth through integrations. To get started on your journey, schedule your completely free integration assessment with our team today to receive an analysis of the benefits and options you have for syncing all of your platforms to Salesforce. Take your company to new and improved heights, no apologies, you deserve to be the very best that you can be – with the very best team that you can have. Choose to integrate your platforms with Salesforce today.