Reali

With the need for improved efficiency and scalability, Declarative Webhooks streamlined operations with an efficient Salesforce integration.

At a Glance

Reali is a real estate and fintech company that created a one-stop-shop for making homeownership simple, affordable and stress-free.

Real Estate

Client Base

Employees

Head Office Location

Integrations

The Challenge

Reali was seeking a solution to improve its operational efficiency and scalability by integrating its internal systems and mobile app with Salesforce. Declarative Webhooks proved to be the perfect solution, delivering significant benefits and improvements in multiple areas.

The Solution

One of the key benefits was the ability to set up integrations quickly and easily. Reali was able to set up 6 integrations in just one third of the time it would have taken with traditional methods, freeing up valuable engineering resources for their core application. Additionally, the use of Declarative Webhooks saved an internal admin 10 hours a week.

Another important advantage was the ability to quickly and easily ingest leads from Realtor.com and other partners. The tight integration allowed Reali to respond to leads much faster, within seconds instead of potentially hours improving productivity and lead conversion.

Declarative Webhooks also played a key role in allowing Reali to create a cohesive agent experience for its real estate agents, who are independent from Reali’s Salesforce instance. By integrating with the kvCore Real Estate platform, Reali was able to save hundreds of thousands of dollars on Salesforce license costs for its agents, without sacrificing productivity by straddling two systems.

The ease of use and efficiency, combined with the ability to conform to internal standards, was a major factor in the success of Reali’s integration efforts.

The Outcome

In conclusion, Reali’s use of Declarative Webhooks proved to be a game changer in improving its operational efficiency and scalability. The platform allowed for seamless integration with multiple systems, including Salesforce, kvCore, and Realtor.com. With 6 integrations set up in one third of the time it would have taken without Declarative Webhooks, Reali was able to significantly improve its efficiency, save valuable resources, and increase its speed to lead. Additionally, Reali was able to save thousands of dollars on Salesforce licenses for its real estate agents, all while maintaining a tight integration with Salesforce to drive its operations. The use of Declarative Webhooks by Reali produced tangible results.